overview

Partnership Research

To increase foot traffic to the Kasama Chocolate store from the Granville Island entrance, it’s beneficial to establish partnerships with stores that experience high foot traffic on Granville Island. V&J Plant Shop and Off the Tracks Coffee Shop are ideal choices for collaboration with Kasama Chocolate. Partnering with these establishments will not only enhance service offerings but also elevate brand awareness.

User Journey

Touchpoint

Advertisement Posters 

Online Customer Research

Online customers of Kasama Chocolate can purchase chocolate through the website. After selecting their chocolates, a special code will be generated and provided to them. This code will be displayed on the online purchase receipt and also sent to the customer’s email. The draw date is February 10th, 2023.

Customers who participate in the draw will receive an email notification about the Golden code, along with discount coupons for Kasama and other local stores in Granville Island. The prize includes the Golden code, which grants the lucky customer a complimentary chocolate gift from Kasama Chocolate and a free flower or plant delivery from V&J Flower Shop in Granville Island.